Consultant shall provide the following services in support of the Arbitron Research Quality Strategic Plan to increase the value of current data samples through improved estimation methods, improve perceived value for small markets and broaden industry views of research quality, without requiring additional survey data collections, by:
Diary utility initiatives:
? Develop and test alternative methods to help mitigate the impact of a single household on a station?s rating without affecting the station?s average rating over time
? Develop data collection and weighting methodology for testing a dual RDD frame approach
? Conduct a nonresponse analysis using tagged frame information
? Provide guidance on the implementation of de-noising and dynamic averaging as we work through operational issues
PPM utility initiatives:
? Develop and test alternative methods to help mitigate the impact of a single household on a station?s rating in a panel environment.
? Conduct a nonresponse analysis using tagged frame information
National projections project:
? Continue to refine models for extending ratings beyond sampled markets
? Assist in developing of goals and objectives of balance of nation sample and how to integrate results with modeling
Funding:
Arbitron, Inc.
Funding Period:
01/01/2013 to 12/31/2013