Two studies examined the impact of subjective experiences on reports of attitude certainty, intensity, and importance. In Exp 1, Ss with moderate or extreme attitudes toward doctor-assisted suicide generated 3 (easy) or 7 (hard) arguments that either supported or countered their opinion toward the issue prior to indicating the strength of their attitude. Ss with moderate attitudes rated their opinions as more intense, personally important, and held with greater certainty when they had generated either a small number of supporting arguments or a large number of opposing arguments. Ratings provided by Ss with extreme attitudes were unaffected by the argument generation task. In Exp 2, the impact of ease of recall on strength-related judgments was eliminated when it was rendered nondiagnostic by a misattribution manipulation. Implications of these findings for attitude strength and other judgmental phenomena are discussed. (PsycINFO Database Record (c) 2007 APA, all rights reserved)