Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity | Survey Research Center

Kreuter, Frauke; Presser, Stanley; Tourangeau, Roger. (2008). Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity. Public opinion quarterly. 72(5), 847-865.