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Funded Research

CRE-Nielsen Multi-Device Bias Contract

Michigan will review the study design, questionnaire and perform independent analysis as directed by CRE/Nielsen (?the Services?) as of the effective date. The Services consist of:
? Review the proposed research design for the study and provide evaluation of the design including possible suggestions for enhancements/changes
? Review and provide written evaluation of the questionnaire and script for Nonresponse follow-up study
? Participate in the pretesting of the questionnaire and provide suggestions for changes from the pretesting
? Review Nielsen data analysis of cooperation and viewing in current panel and provide feedback
? Attend meetings at least monthly with CRE/Nielsen on the project
? Conduct independent analysis of the survey data to evaluate nonresponse
? Deliver final report and presentation on the findings from the independent analysis and suggestions for how to address any nonresponse bias uncovered


Nielsen Company, The

Funding Period:

01/01/2016 to 03/31/2019