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PUBLICATIONS
If It’s Difficult to Pronounce, It Must Be Risky: Fluency, Familiarity, and Risk Perception
Schwarz, Norbert
; Song, Hyunjin. (2009).
If It's Difficult to Pronounce, It Must Be Risky: Fluency, Familiarity, and Risk Perception
. Psychological Science. 20(2), 135-138.