Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation

Schwarz, Norbert; Labroo, A; Dhar, R. (2008). Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation. Journal of Consumer Research. 34(6), 819.