Thinking about health and obesity: How consumers’ mental experiences influence health judgments

Schwarz, Norbert; Skurnik, I; Yoon, C. (2011). Thinking about health and obesity: How consumers' mental experiences influence health judgments. In Batra, R., Keller, P. A., Strecher, V. J. (Ed.), Leveraging consumer psychology for effective health communications: The obesity challenge. 1335-1350.